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Flaunting the best feedback from your customers about your business is nowadays an inevitable part of gaining a higher conversion rate, boosting potential buyers’ beliefs.
As per existing data, 89% of consumers rely on reviews and decide after reading reviews. So, to keep pace, you must know how to feature customer reviews in marketing, considering different platforms and places. If you are unaware of using reviews and featuring this significant marketing element, you are at the right place!
Let’s explore more about customer reviews featuring to boost your business, maintaining the current trend.
What Are Customer Reviews?
Customer reviews are customer feedback about a business or a particular product. They involve customers sharing their experiences through social media, other online platforms, or offline (verbal responses) after using a product or consuming a service.
Users, consumers, or customers review a business, product, or service via written form, images, graphs, videos, etc.
Why To Feature Customer Reviews for Marketing?
Before knowing how to feature customer reviews for marketing, you must know why. Following are some of the key reasons that make featuring customer reviews crucial:
- Boosting Social Proof: Gaining an individual’s belief is the first step in selling a product, and it’s not always easy. People don’t just rely on a company’s promises; they want to see social proof or hear from past users. By showing customer reviews to your target audience, you can provide this social proof, build trust, and boost conversion rates.
- Marketing Through Consumers: Consumers’ reviews are not just a marketing tool; they are often more effective than traditional marketing campaigns. Highlighting positive aspects of a business from a consumer’s perspective enhances visibility in the current market. By featuring positive reviews to your target audience, you leave a lasting impression of your brand on potential customers.
- Enhancement of Brand Reputation: Customer reviews are a crucial part of search engine optimization, and (SEO) plays a significant role in ranking a business. When reviews shared on a marketing page include relevant keywords, they can contribute to a higher ranking. This means that featuring customer reviews is not just about marketing, but also about boosting SEO and improving business ranking.
How To Feature Customer Reviews for Marketing?
Let’s learn how to feature customer reviews for marketing, exploring and implementing them per your marketing strategy.
Add Reviews on Important Landing Pages
Place positive feedback on the landing pages where users or potential customers can see the positive responses from your past consumers.
Here are a few things you must keep in mind while attaching the reviews on the landing page.
- Include Keywords in Questions: Since reviews enhance business ranking on the web, you must place the right keywords in the questions you ask customers. Consequently, customers will also follow the keywords while answering, leading to good SEO results.
- Use Combination of Reviews: Do not just stick to commentary or paragraph-style reviews. Instead, add reviews, including ratings, pictures, and videos. This will enhance credibility and also assist in converting a user to a customer.
Add Reviews in Emails
Email can achieve a high conversion rate if used smartly and with appropriate materials. Emails are now the best medium for return on investment (ROI).
Following are the two most common ways to leverage the reviews via various strategic placing on emails:
- Add Reviews as per Products: If an email campaign is focused on a particular product or service from a brand, then the reviews should be related to that product only. The relevant reviews can be added at the bottom of the email to make people aware of the benefits of a certain product or service.
- Review-Based Email Campaign: An email campaign can concentrate on only brand image building. In this kind of campaign, emails include a bunch of customer reviews to showcase the brand’s popularity and acceptance among other users.
Add Reviews in Paid Ads
Adding customer reviews to your paid ads, such as Google or Facebook ads, can be a game changer. You do not need to pay extra to share the testimonials; instead, you just need to optimize your Google Business Profile.
The following two points will help you understand how reviews persuade customers.
- The Showcased Review Volume: The paid advertisement will show the number of reviews and ratings under the meta-title only, which will lead users to open the main page of the product.
- Linked Review Section: Related advertisement pages can also be linked to the main customer review section. Potential leads can click on that link to explore users’ opinions about a particular product or service.
Share Reviews on Social Media Channels
Both brands and users have a deep relationship with social media, where brands promote their products, and users explore new products and share their experiences. So, sharing customers’ reviews on social media is an effective part of discussing how to feature customer reviews for marketing.
Sharing customer reviews on social media emphasizes two major things:
- User-Generated Content: When you share customer reviews on social media, it not only includes any platform-based review but also contains user-generated content. Users often share their opinions via social media posts, including written or video posts. Businesses can re-share those reviews to show their presence and value in the market.
- Visually-Appealing Content: Social media gives an open space to create and share diversified content universally. Hence, customer reviews on social media are not limited to short paragraphs or ratings; they expand with informational videos that capture customers’ bites and increase credibility.
Add Reviews in Your Blog Posts
Every brand includes a blog section on its official website, which is also a marketing tool. Whether it is a promotional or informational blog, marketers always try to implement the right strategy to utilize each tool. Merging customer reviews on your blog section is effective in witnessing a notable change in your conversion rate.
The most common ways to add reviews on blog sections include:
- Add Reviews with Relevancy: You can add existing customer reviews as screenshots or links to relevant blogs.
- Dedicated Review Section: You can also include a dedicated review section on your blog page where users’ opinions are shown and other users are open to sharing their views.
Add Reviews Next to CTA
Placing customers’ reviews near the Calls to Action (CTA) is a smart marketing strategy to increase the chances of conversion and boost the sales graph.
Here are two mentionable points about placing reviews next to CTA:
- Reinforce Decision: Adding the reviews next to CTA reassures the visitors about a particular product’s value and makes them confident about their decision.
- Strategic Placing: The reviews must be placed just near the “Buy Now” button to eliminate the user’s last-minute hesitation.
Wrapping Up
Incorporating customer reviews into your marketing strategy with current trends is an effective way to establish trust and credibility among visitors. Your genuine customer reviews cannot be overstated whether you are adding them to the landing page or sharing across the social media handles. Since today’s customers rely on peers’ opinions, a brand must generate loyal customers who can contribute further to generate more valuable reviews. Thereafter, you must know how to feature customer reviews for marketing to get the desired results, raising the conversion graph upward in the long run of a business.
FAQs
What are customer reviews?
Customer reviews are the users’ or customers’ opinions or experiences about a brand, product, or service shared on different platforms. The experiences can be expressed in the form of text, videos, images, or ratings.
How to use customer reviews in marketing?
Here are some effective ways to use customer reviews in marketing:
- Add reviews on important landing pages
- Add reviews in emails
- Add reviews in paid ads
- Share reviews on social media channels
- Add reviews to your blog posts
- Add reviews next to CTA
Why are customers’ opinions so important when marketing your brand?
Customer reviews contribute to shaping a brand’s image, and they also talk about the brand’s positioning. It influences purchasing decisions, which boosts the conversion rate.
