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Facebook has cemented its position among the leading platforms for propelling any business to new heights globally. Facebook reviews, as major elements, signal the next step to growing rapidly in a competitive market, reassuring you about the effectiveness of your business strategy.
Reviews are an indicator of your consumers’ satisfaction and areas for improvement. So, it’s imperative to know how to see reviews on Facebook and take steps according to your consumers’ demands.
This comprehensive guide highlights some of the easy steps to see Facebook reviews on both desktop and smartphone. You will also gain a fair understanding of managing reviews smartly, empowering you to control your online reputation and business growth.
What are Facebook Reviews?
Facebook reviews are user-generated feedback and ratings left on a Facebook business page. Whenever we hear about ratings, we limit them to 5-star with a comment or opinion of the users. However, in the context of a Facebook page, it is no longer limited to a 5-star category; rather, it has been shifted to ‘Recommendation and Reviews.’ This section allows the users to choose ‘Yes’ or ‘No’ on behalf of a question such as “Do you recommend (business name)?” Users can also explain their experience in that section.
The new system provides a more nuanced understanding of user experiences, helping businesses improve and users make more informed decisions.
Importance of Monitoring Facebook Reviews
- Managing the Sales: The statistics are clear—95% of customers consult reviews before making a purchase, and a significant 68% don’t even consider a 5-star rating without sufficient reviews. This underscores the undeniable impact of Facebook reviews on a business’s sales, making it a crucial aspect to manage.
- Understanding Customer Needs: Reviews are not just feedback, they are a powerful tool that empowers businesses to understand and meet customer needs. By analyzing demands and fulfilling them on time, a business can confidently steer its growth trajectory.
- Reputation Management: Besides monitoring positive reviews, responding to negative reviews professionally and handling them strategically retains the reputation of a particular business or brand.
- Advocacy of Customers: Acknowledging customers’ positive reviews makes them advocates who promote the product or service to their network and participate in increasing sales.
- Strong Social Media Identity: A business’s social media presence is more than a digital footprint. It’s a reflection of its credibility and trustworthiness. When a business page has many reviews and active accounts, it boosts its social media identity and instills trust in users, leading to a high conversion rate.
Finding Reviews on Your Facebook Page
After exploring what Facebook reviews are and why it is important to monitor them, let’s dive in to learn how to see reviews on Facebook.
Method 1: Using the Desktop Interface
Step 1: Go To Your Facebook Page
- Login to your Facebook account through the desktop version.
- Once logged in, click on your profile photo at the top right corner to switch to your desired profile or page.
Step 2: Navigate to the “Reviews” Section
Click on your Facebook profile page, which is located at the top of the page on the left or right side.
You can see the reviews section under your profile.
Step 3: Viewing and Sorting Reviews
Click on the Reviews tab to see all the opinions from your users. You can read each review thoroughly or use the sorting option. Sort the reviews by ‘most helpful’ or ‘most recent’ filter for a more focussed analysis.
Method 2: Using the Facebook Mobile App
Step 1: Launch the Facebook App
Do you already have the Facebook app on your mobile device? If not, install it from the App Store (for iOS) or Google Play Store (for Android). Once installed, log in to the profile that manages your Facebook business page.
Step 2: Accessing Your Business Page
- Navigate to your business page by clicking on the menu, represented by your profile picture in the top right corner (for Android) or bottom right corner (for iOS).
- Click on the drop-down arrow or profile picture symbol of the page you want to open.
Step 3: Locating the “Reviews” Tab
After navigating to your business profile page, click on the hyperlinked ‘Reviews’ tab to view all reviews and recommendations.
Managing and Responding to Reviews
Strategic review management can significantly benefit a business, leading to sustained growth and a promising future. However, knowing how to see reviews on Facebook is insufficient; developing skills in effectively managing these reviews is essential.
Why Responding to Reviews Matters
- Professionalism: A business page that responds to its reviewers promptly promotes professionalism and creates a strong presence in the market.
- Good Customer Relationship: Public relations is a broad spectrum to push a business or brand to a new height. Responding to reviews is a key element in building a strong relationship between businesses and customers, emphasizing the crucial values of trust and reliability that are at the core of successful business-customer interactions.
- High Conversion Rate: If outsiders see frequent open conversations between providers and consumers containing positive feedback, they are more likely to rely on the service and become customers of the brand, underlining the power of positive feedback in increasing conversion rates.
Tips for Managing Your Facebook Reviews
- Reply Promptly: Try to reply to your reviewers within 24 hours because it encourages the reviewers to leave their feedback.
- Use the Official Profile: You should never use a profile other than your official one. Otherwise, it will harm your reliability.
- Name the Reviewer: When responding to a review, you must use the name of the user available on their profile. This makes the reviewer feel good and builds a personal relationship.
- Use Specialized Software: To save time while analyzing and managing your reviews, you can use reputation management software such as Broadly, Podium, NiceJob, etc.
Steps To Responding To Positive and Negative Reviews
For Positive Reviews:
- Express Gratitude: When a user appreciates your product or service or gives a positive review, express your gratitude towards them.
- Focus on the Product Name: When replying to a positive review, mention the product name to increase its visibility and awareness in the marketplace.
For Negative Reviews:
- Do Not Respond with Anger: Stay calm and respond positively when addressing negative reviews.
- Apologize and Assure: When users complain about a particular issue, apologize professionally and assure them of upcoming improvements.
Wrapping Up
Given the significant impact that Facebook reviews have on shaping a business, it’s crucial to manage this aspect meticulously. Facebook offers tools for both desktop and mobile users to sort and manage reviews, ensuring transparency for consumers. Once you know how to see reviews on Facebook, the next step is to handle positive and negative feedback strategically. This approach is vital for maintaining your business presence and reliability.
FAQs
What are Facebook Reviews, and why should I monitor them?
Facebook reviews are user-generated feedback and ratings left on a Facebook business page. The review section on Facebook reviews, and is not limited to a 5-star category; rather, it asks customers whether they would recommend the service or not.
Monitoring Facebook reviews is necessary for:
- Managing the sales
- Understanding customer needs
- Managing reputation
- Advocacy of customers
- Strong social media identity
How do I find reviews on my Facebook business page?
You can see Facebook reviews from both desktop and mobile.
- Desktop: Log in to your profile, which has access to your page. Now click on the menu in the left-side corner which is represented by your profile picture. Then click on your page and go to the home section. Then you have to click on the ‘Review’ section highlighted on your homepage only.
- Mobile App: Log in to your managing account from the Facebook mobile app, then switch your account to your business page. Go to the home page and click on ‘Reviews’ to see them.
Can I manage Facebook reviews directly from my business page?
Yes, you can manage Facebook reviews directly from your business page by navigating through the review section and using sorting and filters like “most recent” and “most helpful.”
How often should I check my Facebook reviews?
It is good to check the reviews every day so that you can reply to them promptly. However, for new pages, reviews might be fewer initially. In that circumstance, you can check them weekly.
How do I respond to positive and negative reviews on Facebook?
- Positive Review’s Response: Acknowledge the reviewers for their positive feedback, mention the name of the product while replying.
- Negative Review’s Response: Apologies to the reviewer, do not reply with anger, ensure improvement.
Can I filter or sort reviews on Facebook by date or rating?
You can sort reviews using filters like ‘most helpful’ and ‘most recent’ to see the desired feedback.
Are there privacy settings that control who can see my Facebook reviews?
Yes, you can control your privacy settings. You should go to your activity log to review your posts and tagged content. Then, go to the Profile and tagging settings, where you can manage things like who can see what other people post on your profile. You can change the setting from there since reviews are also part of the tagged post.
What should I do if I receive a fake or misleading review on Facebook?
When you get any review that is irrelevant or promotes misleading information about your business, you can report that review. You can click on the three dots available on that specific review and choose the ‘Report’ option, Then you have to select a specific reason to submit your report.
How can I encourage customers to submit reviews on my Facebook page?
The simple way of encouraging your customers to leave a review is to directly request them for their feedback. You can send a review invitation mail and also post content to request your customers.
Is there a way to share my greatest Facebook reviews across many platforms?
Yes, you can show your best Facebook reviews on other platforms by embedding them. To do so, click on the three dots over the specific review and click on the embed option. Then, paste the link to another website.
